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About Us


Universe Design provides web design and internet related services to a broad range of clients ranging from small businesses to large corporate organisations. Our services include web design, web development, internet marketing, graphic design, multimedia and consultancy. Our aim is to provide our clients with the very best website possible, on time and within budget.

Universe Design takes pride in the fresh approach we bring to all web design projects thanks to a unique mix of skills combining creativity and technical expertise. Universe Design is constantly researching new web technologies and the ways in which technology can be harnessed to enhance and promote our clients business activities.

Our Joomla! Content Management Sytems (CMS) puts you %100 in control of your own website. Don't get taken hostage by those other web companies, call or contact Universe Design today and take control of your own web site!
If I could give you a web site that had the flexibility to add any type of content yourself, whenever you wanted, using just your web browser and delivered it in 3 days, at an affordable price, would you be interested?
That's Right! Add Your Own
  • Articles. News & Events
  • Pictures & Movies
  • Products, Menus & Specials
  • Support  Downloads, Documents &  Help Files
  • Forums, Catalogs & Portfolios
  • Reservations & Newsletter Subscriptions
  • & Much More!

Unvierse Design In Peabody, MA Can Get You There At A Fraction Of What You Might Expect To Pay!

What Is Joomla?

Joomla! is an award-winning Content Management System (CMS) that will help you build your website content and manage powerful online applications.

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Joomla! in Action

Joomla! is used all over the world to power everything from simple, personal homepages to complex corporate web applications. Here are just some of the ways people use Joomla:

  • Corporate websites or portals
  • Online commerce
  • Small business websites
  • Non-profit and organizational websites
  • Government applications
  • Corporate intranets and extra nets
  • School and church websites
  • Personal or family homepages
  • Community-based portals
  • Magazines and newspapers
  • the possibilities are limitless?

Joomla! can be used to easily manage every aspect of your website, from adding content and images to updating a product catalog or taking online reservations.

Joomla! for End Users

Once Joomla! is installed and running, it is simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organization go. Anybody with basic word processing skills can easily learn to manage a Joomla! site.

Via a simple, browser-based interface you will be able to easily add new press releases or news items, manage staff pages, job listings, product images, and create an unlimited amount of sections or content pages on your site.

Taking Joomla! to the Next Level

Out of the box, Joomla! does a great job of managing the content needed to make your website sing. But for many people, the true power of Joomla! lies in the application framework that makes it possible for Universe Design to install and customize powerful add-ons and extensions. Here are just some examples of the hundreds of available extensions Universe Design can build into your website.

  • Automated Billing & Online Invoicing
  • Shopping Carts for E-Commerce
  • Document  & File Management Downloads
  • Image and Multimedia Galleries
  • Secure Personal Messaging
  • Customer Support or Community Discussion Forums
  • Event Calendars & Classified Ad Systems
  • Newsletter Subscription & Autoresponders
  • Community Directories & Membership Information
  • Data Collection & Reporting tools
  • Banner Advertising
  • Live Webcam Broadcasting
  • and many, many more?

Universe Design provides professional, customized Joomla website design and development services. Our professional Joomla website design is fast and affordable. We can build a website that works as hard as you do! Contact us for a FREE design consultation and to learn how Joomla is taking the internet by storm!

Call Us:  978-210-6148 In The United States

Joomla CMS Websites are suitable for virtually any type of business. Whatever you want to achieve with your online presence Universe will deliver a fast, professional and easy to manage web site. We provide all of these features and functionality for a fraction of what you might expect to pay.
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Universe Design provides web design and internet related services to a broad range of clients ranging from small businesses to large corporate organisations. Our services include web design, web development, internet marketing, graphic design, multimedia and consultancy. Our aim is to provide our clients with the very best website possible, on time and within budget.

 

Universe Design takes pride in the fresh approach we bring to all web design projects thanks to a unique mix of skills combining creativity and technical expertise. Universe Design is constantly researching new web technologies and the ways in which technology can be harnessed to enhance and promote our clients business activities.

Joomla security - one of the most frequent topics of conversation among Joomie's (usability is a close second) - is a complex area and the technicalities of it quickly get ahead of most Joomla users. Often, it's a conversation about the reputation Joomla has about security that starts "Is Joomla secure?" People are often concerned about the seeming high number of hacked Joomla sites, and people defending Joomla pointing at the need to update 3rd party extensions or use good hosts.

There are many specific things you can do to make your site secure. They range from the obvious to making sure folder permissions are correct on the server, to esoteric like changing the jos_ MySQL table prefix that Joomla uses. For 99% of sites, security boils down to:

1. Use a good host, that means paying more than $10 a month.

2. Backup lots. Be like Nike... Just DO it

3. Patch often. Joomla and all your extensions.

Of course, life isn't so simple. The reality of Joomla security is much more complex, as these are very generalized tasks. Other things to think about as you are securing your website.

  • If you have a website - someone needs to be keeping it safe.
    If it's not you, make sure you know who it is (btw, its not your hosting company unless its a managed one like Simplweb). Unless you live in Vermont, you probably lock your house and car; do the same for your site!
  • You are being hacked all the time.
    All sites are - check your logs! Hacker bots are continually scouring the web trying to find server weaknesses. The troubles start when they find one.
  • Just like insurance - Joomla security is only thought of *after* you have a problem.
    You need to consider security a cost of goods. Would you drive with no car insurance? Time and resources for securing your site are an ongoing cost of running your website.
  • It's not Joomla security - its web security.
    Your CMS is only the front facing part of your website. There are lots of ways to hack into your site... FTP, apache, or simply poor password management. Make sure you are looking at the big picture.
  • Yes, keep extensions up to date!
    Joomla has probably the biggest universe of 3rd party plugins for any open source CMS. Along with that, the quality insurance is difficult. Use only trusted sources and make sure you have the latest version.
  • Keep Joomla up to date (duh)
  • Have a backup of your site.
    You should be able to get back online from a dead server in 1 day or less. You might be backing up everything with tools provided by your host, using a Joomla-only backup tool like Akeeba, or maybe you are paying for managed hosting for them to it.
  • As your site grows, it paints a bigger target on itself for hackers.
    If your site is doing well, then you need to make sure you are taking extra steps with security. This is most often non-Joomla steps like hardening the server, turning off FTP and installing Apache firewalls and security.

Joomla Security Resources

I have tried to gather a range of resources, from official news to useful 3rd party guides. Everything here is based on personal interaction rather than a quick untrusted search through Google.

Joomla Security Strike Team
http://developer.joomla.org/security.html

RSS Feed of Security issues (these appear to be the same feed)
Security RSS Feed - http://feeds.joomla.org/JoomlaSecurityNews
Vulnerability News - http://developer.joomla.org/security/news.html

Official Documentation on Joomla Security
http://docs.joomla.org/Category:Security_Checklist

Official Vulnerable Extensions List
http://docs.joomla.org/Vulnerable_Extensions_List

Useful 3rd Party Security Tutorials
http://www.howtojoomla.net/how-tos/security/joomla-security-primer
http://www.compassdesigns.net/joomla-blog/review-of-securelive-joomla-security-extension
http://www.joomlashack.com/university/intermediate-course/199-21-techniques-to-secure-a-joomla-website (requires subscription)

Security Extensions
Secure Live - http://www.securelive.net

Fully Managed Joomla Hosting (all patches, backups and security monitored)
Simplweb - http://www.simplweb.com

Joomla 1.6 General Status

Download 1.6

These downloads are provided for preview and testing purposes only. Do not use in production.

Joomla 1.6 Beta 6

Nightly build

The most up-to-date version of the source code can be found in the Subversion repository at:

http://joomlacode.org/svn/joomla/development/trunk

Articles About 1.6

The following list is a collection of project and community articles about Joomla 1.6.

Joomla! 1.6 Beta Released

Joomla 1.6 February Update (with videos)

Joomla Developer Conference 2009 Videos

A preview of link redirection in Joomla 1.6

A preview of the new template manager in Joomla 1.6

Joomla 1.6 Alpha 2 released

You can't go in there

Access control tutorial for Joomla 1.6

Joomla 1.6 usability improvements

Introducing the new permissions in Joomla 1.6

Joomla 1.6 is the next generation of Joomla, the most popular Open Source Content Management System in the world.  This page tells you about the status of development and where you can download files.

The broad goals of Joomla 1.6 are to:

  • implement an expanded access control system;
  • implement a nested categories solution;
  • and standardise the way extensions are built using the MVC framework.

To achieve those things there is a lot of other ancillary work to be done, but those are the highlights of this new version.

Version 1.6 Beta Release Schedule

  • Beta1 released 17 May 2010
  • Beta2 released 31 May 2010
  • Beta3 released 14 June 2010
  • Beta4 released 28 June 2010
  • Beta5 released 12 July 2010
  • Beta6 released 26 July 2010
  • Next release: beta7 scheduled for 9 August 2010

The beta release is for testing purposes only and should not be used on a production site.

Future Release Predictions

It is impossible to give a definite time for future releases of Joomla 1.6.  Our best "guess" for the availability of future versions is late summer of 2010 for the first stable version.  The ability to deliver at these times is directly proportional to the amount of volunteer help the project receives.

Community Discussions and Assistance

Discussion about Joomla 1.6 are happening at two levels.

If you would like to discuss or comment on the new features in Joomla 1.6 Beta or the nightly builds, please visit the forum topic Discuss: Joomla 1.6 Beta  Released.

If you would like to discuss Joomla 1.6 at the development level (either you would like to help, or you are a developer wanting to know more about 1.6), then join us at the Joomla CMS Development List.

Bugs can be raised on the Joomla 1.6 Issue Tracker if you are using the most current nightly build or the latest source code from Subversion.  Please do not tell us about bugs in the Alpha 2 release because many of them have already been fixed. Most specifically we want to know about problems in the extensions listed as Beta-ready.

If you have a good working knowledge of Joomla 1.5 and have a few (or more) hours to give, we would love your help. Please take a look at the latest technical update which includes some tasks that people in the community can pick up:

Redirect, Plugins Manager and General Update

The community is also invited to help on items on the development mailing list with "Patchwork" in the title.

About  Joe Manna

You probably are aware of all the ways that you should perform SEO, maybe even dabble in a bit of paid search engine marketing and even getting yourself noticed in social media. But, what if I told you that you can get a #1 spot in Google for your business locally? Yeah, and it’s free. I recommend every small business and local entrepreneur invest the 20 minutes and get themselves listed.

Getting the top listings in search engines such as Google, MSN/Live/Bing and Yahoo are the difference between getting Web leads and no leads. A common misconception is that it costs a lot of money to land the top listings. Additionally, those who are unfamiliar with search engines might think there is some mysterious authority that judges which business appear. There isn’t.

At least, not anymore. The search engines are still in a three-way race to win over consumers to become loyal searchers. What does this mean for you, as a small business? Free local visibility and well-connected customers can keep in touch with you.

As great as it is to dominate “dog grooming,” it can be twice as effective to be first on “dog grooming phoenix, az.” Consumers now have the tools to give them relevant information, reviews and ratings on local establishments. Anyone with an iPhone now is connected at the lifeblood of Google with their Maps application and have it at a finger’s touch away in Safari. Contrasted to five years ago, Yelp!, Google Local and MSN Local listings were a far cry for entrepreneurs. Now they’re commonplace for reputation management and consumer experiences.

Google and Live Search (now, Bing) has made it incredibly simple for any small business owner to claim their stake in the local, competitive search engine market. Through a simple submission process, verification, you can blaze to the top of their search engine listings as if you were always there. Doing this gives your business visibility and the ability for customers (and potential customers) to find you quickly, no matter how they’re trying to find you.

Google: How to Add Your Local Search Engine Listing (FREE)

  1. Add your local business to Google. Doing so requires a free Google Account.
  2. Fill in the details including location, phone number and services/products offered. Take your time but don’t worry, you can edit it later.
  3. Submit your listing and choose either telephone or postal verification. Postal verification takes longer, but is needed if you have a toll-free phone number. I chose Postal verification, and received this two weeks later:
    Google Local Postal Verification for Infusionsoft that I received.

MSN/Live/Bing: How to Add Your Local Search Engine Listing (FREE)

  1. Add your local business to Microsoft’s directories. Doing so requires a free MSN Live account.
  2. Wait.
  3. In about two weeks, your small business listing will appear out of thin air.

Yahoo: How to Add Your Local Search Engine Listing (FREE)

  1. Add your local business to Yahoo’s local directory. Doing so requires a free Yahoo account.
  2. Wait.
  3. In about two weeks, your small business listing will appear out of thin air.

Now, if you simply stuff your Local Search pages with a laundry list of keywords, you’ve missed the point. It’s about relevance and enabling people to find your business on their terms. It would be a good idea to point to your Website,  Twitter, Facebook Page and include key local terms that your customers may refer to. (For instance, the East Valley which includes cities like Chandler, Gilbert, Mesa and Scottsdale that are located in the Phoenix metro area.)

If you’re like me, it bothers you when it’s difficult to locate a decent local business, and when you do, the Website lacks current contact information. Local Search addresses this frustration for consumers. This is probably the best time ever to start a small business. It’s insanely cheap to get started, it’s easy to make a difference and there is awesome marketing applications out there to help you grow quickly.

Have you seen any effect from these top Local listings; any tips from those who have seen results? Share it in the comments below!

You might also like these blog entries:

While you think of SEO you possibly first think of placing keywords on your pages. You may also think about having keywords in your domain, at least I hope you think of that prior to registering or buying your domain.
Now let me fill you in on some of the SEO items you may not have considered yet.

If you are starting off setting up a brand new domain, here are some of the things you need to know to incorporate into your new site's design. Plus you need to pick your domain name with SEO in mind, don't have your domain name work against you.

If you are preparing to buy a domain from someone else you really need to keep these factors in mind before you pay for something you may regret later.

The measureable factors that affect your SEO are:

1) Backlinks

The more relevant links there are to your website the more SEO value it will carry. Obviously a new domain will not have any backlinks to it yet. If you can buy an established site with a lot of relevant backlinks that will make your life easier as creating these links to your site can be quite time consuming.

2) Google PageRank (or PR)

Google automatically checks for the quantity and also the quality of backlinks there are to your website. This along with some other factors will determine the pagerank for each page on your website from 0 - 10 (0 for new pages & 10 for authority sites such as CNN.com).

These numbers are calculated to the power of 10, so for example a PR3 is 10 times more powerful than a PR2. So the higher ranking the more powerful it will be.

3) Age of Domain

The age of a Domain is determined from the date it was registered. Age is also an important SEO factor as Google puts a lot more trust in a site which has been around for some time, rather than the new kid on the block.

4) History of Domain

If the domain name you are looking at purchasing did have content on it before which was related to the niche you are going into, then the history of that domain is good and Google will reward you.

On the reverse side if the domain had content that was not related to the niche or was of questionable quality then the bad history of that domain could hurt your SEO. So in this case you would probably be better off to register a brand new domain in your niche.

5) High Value DMOZ & Yahoo! Directory Listings

If you can get your hands on an aged domain name which already has a listing in DMOZ or in the Yahoo! Directory, then you will be saving yourself a lot of time, money and effort. It is very difficult and expensive to get these listings.

6) Indexing

If you are starting a brand new site then clearly you need to get your web pages listed on Google or the other search engines., otherwise known as getting your pages index. This is how people will find you. The more indexed pages a site has the more weight it will have with the various search engines.

So now you know some of the SEO factors to watch out for when deciding whether to buy a domain name or start from scratch.

You do not want to be penalized for things you really had nothing to do with, but why don't you take advantage of a domain for sale with SEO factors working in your favor?
About the Author: Janet Andersen - Do you want to learn the secrets that will help you make more money online, and easier? Read my review on a simple system to make money online here.

About the Author: Janet Andersen - Do you want to learn the secrets that will help you make more money online, and easier? Read my review on a simple system to make money online here.

If you own a website that requires fresh content every time, or require more control over your website content to suit the tastes and needs of your online audience, then it is time to think about a content management system. In your profession, you may be a content manager or a website professional managing a dynamic website that needs to be updated repeatedly. In this case, you require a Content Management System (CMS).

A CMS does precisely what we have discussed. It allows you to manage and change content easily on your website in a professional manner. The evolving nature of the web and the advent of Web 2.0 design have made content management indispensable for every professionally meaning website. A CMS thus offers the right way ahead in content management for a wide variety of portals and websites from an extensive range of industries.

One of the best CMS packages available presently is Joomla CMS. In fact, Joomla CMS is extremely easy to use and it has extensively attracted the attention of website developers all around the world. It leads the way in content management and suits the needs of a vast majority of web professionals including designers and managers alike. It is also called a 'dynamic portal engine' because you can use it to build dynamic websites as well.

Joomla is best suited for a variety of B2B and B2C portals and applications and easily meets the specifications for web development set out by companies that require direct access with informative content to their visitors online. Joomla CMS effectually meets the needs of companies and individuals in this information age. With Joomla, companies access vast and limitless possibilities to create open and powerful web applications in amazingly less time. You can easily put video, audio, blogs, and forum on your website. Plus, the availability of templates makes your task of building the website an easy one.

Since Joomla is flexible and adaptive, there are a number of advantages of using this package over several other competing content management systems. The simplicity of Joomla means that it is easy to use even by non-technical users. At the same time, it is an open source content management system and is available free of cost from the Joomla website. Besides being easily maintainable, it allows for faster and better organization of web content.

The open source nature and free-of-cost availability of this package means that the Joomla community comprises of many distinguished entities such as community forums, corporate portals, ecommerce websites, corporate intranets, educational websites, website directories, and many more.

Due to its flexibility and ease of use, Joomla has received a lot of support from large and small companies, businesses, and even entrepreneurs. With the Joomla community growing day-by-day, many web development companies now offer a variety of Joomla related solutions that are proving to be effective and valuable in this competitive business scenario.

Google today made the formal announcement that its new Web indexing system called Caffeine is now complete.

What can you expect from Caffeine's injection directly in the SERPs? Fresher results says Google. In fact, 50 percent fresher for Web searches than its last index (and from the largest collection of Web content it has offered to date).

This puts your content development and social media marketing efforts on center-stage.

The reason for Google's introduction of a more caffeinated search is simple - content on the Web has evolved. The introduction and importance today of video, image, audio, real-time updates and reviews makes the Web a far more complex environment and one that Web users have grown accustom.

Instead of refreshing its index every few weeks, Caffeined enables Google to analyze the web in small portions and update its search index on a continuous basis and on an enormous scale. Google shared an excellent statistic about just how much information is being shared - Caffeine processes hundreds of thousands of pages in paralell which, if it were a pile of paper, would grow three miles taller every second.

Joomla is a powerful framework for delivering Complex web portals. With over 4700 extensions and counting, the largest developer network in the world and the most user friendly interface has made the award winning Joomla CMS the fastest growing open source CMS project perhaps in the world. With millions of users and enthusiasts from all around the globe and a low cost of entry this is quickly becoming the dominant content management system (CMS) for small businesses (SMB's) and even larger enterprises and institutions. We compared Joomla vs Drupal and Joomla vs Wordpress which are other worthy technologies but Joomla seemed for us to be the best overall platform for recommending to our customers. As Joomla integrators and Joomla Component Developers we deliver complex Joomla configurations for a wide variety of customers. Joomla is a perfect framework for the micro small business owner that needs training and mentoring to work independently on building their web empire as well as the small business enterprise with complex Joomla configuration needs.

There are several layers in deploying a Joomla CMS project.

* Planning and content architecture
* Template Design and graphics
* Components and Configurations
* User experience
* Customer Programming
* Legacy System Integrations
* SEO and Marketing
* Joomla User Training
* Ongoing Technical Support

Just to name a few... With any technology there are different points of entry depending on the experience and technical aptitude of the humans interacting with the system, the technical and business process requirements and the overall dynamics of the organization implementing the particular solution. We (our CNP Consultants) try to help folks "Get the most value out of their technology investment". Yea you will see this in our marketing but this is much more than hype. Value can be the key to success or failure. Among the biggest mistakes we have seen folks make and even made ourselves are:

Common Mistake #1

Just because you can do something with technology does not always make it practical.

I have personally implemented many powerful tools that accomplish their intended functionality but they actually never get used to their full potential by the end customers. While these were fun for us to build as developers and to see something cool that works, it did not really serve any of us well since our clients customers do not use them and thus they have a significant investment they are net getting a return on and thus until this first investment is paid for they are not all that excited to engage us to build more stuff.

The key here is determining first the business priorities of the project and then making sure everyone is listening to the needs of the end customer or user. Hey sometime folks build web tools just for themselves. I know I often post blog articles with a lot of links I want to not only share but also refer back to and we put plenty of tools online that we want to use ourselves as much as we want to and share with our customers. Just make sure you are clear why you are doing something and assess if it is going to deliver the right return on your investment.

Stay focused on what your customers are saying and what will yield the greatest return.

Technology implementation can be a never ending pit you throw money into, something that my father used to say about owning a luxury boat. If you are building your site for the shear ego of having a beautiful site with all kinds of creative features and functionality, have at it and of course we love to work with entrepreneurs with big ideas. However, like any relationship and any good investment a long term strategy is often much more practical. Our consulting customers get good advice about products and services that can grow their business or allow them to continue to get value from their investments. I have seen folks to often go for a quick sell and end up with dysfunctional customer relationships that ultimately cost more than the profit you made in the first place. Ask yourself many questions including "Is what I am doing today going to matter a year from now"? If you ask the right questions up front this can help you get the most out of your initiatives.

Technology is a moving target

One of the many reasons we got behind the Joomla CMS project as a core competency was because it was open source which offered freedom and scalable options for solving the greatest amount of business problems. We took the gamble from the trends in the market place that Joomla would continue to grow with features and stability and that the developer community would continue to be attracted to the Joomla framework thus building more confidence in the market place. With a scalable platform that is built on open source code for use was great since we wanted to work with technology that sold itself and that we could support and expand upon it to meet the needs of the types of customers we wanted to attract. Any kind of dynamic web portal project is a moving target and often needs to change course in mid stream. You have to keep good forward momentum yet listen to the trends in the marketplace so you can sail into the wind effectively. An innovative and scalable open source platform like Joomla is a perfect foundation for meeting this challenge.

Read more...

Many small business owners are already on Facebook but are either still not sure that it is a good use of their time, or they see its potential but are just confused about how exactly it can work for them. Starting a Fan Page for your business may be your answer. But how can you use a Fan Page to achieve fantastic results?

1) The first way to leverage Fan Pages is to set up your Page for success.

One of the first things you need to do when you set up a new Page is to give it a title. A tip with this is to think about using keywords related to your business that you would like to be found for.

You also want to choose a good, clear photo for your Page. Another thing to note is to make sure you have filled out the Info tab on your Page thoroughly with all the relevant information about your business.

2) The second way to leverage Fan Pages is to build your Fan base.

You have to be a little proactive about getting Fans, especially when your Page is new. An easy way to invite people is to use the "Suggest to Friends" link underneath the picture on your Fan Page. Facebook will then pull up a list of your Facebook friends and you would just click on the ones you want to send invitations to.

You'll want to consider people like former and current clients, people you've partnered with in your business, vendors you work with, people who you know have purchased from you before, etc.

3) The third way to leverage Fan Pages is to interact and engage with your Fans.

Once you have some supporters of your Page, you want to encourage more dialogue and interaction between yourself and them and even among each other. The biggest impact comes from simply having conversations with people.

One thing that I do on my Page is to just ask open-ended questions. Asking people to share experiences is another great way to get a dialogue going.

4) The fourth way to leverage Fan Pages is to provide good content.

Offering regular content will naturally encourage interaction because you are giving people something to respond to. You don't need to come up with all the content yourself, either. You might just link to an interesting article or blog post you have found on the web related to your business or industry.

What content like this does is attract comments from your Fans, which is activity that in turn goes out into the News Feed. The more activity on your Page then, the more attention to your Page you have a chance of attracting

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}5) The 5th way to leverage Fan Pages is to use them to drivetraffic to and from your blog or website.

To do this, you definitely want to list your website in the Info section, andyou also want to share links in your updates to your own site.

You can also use an application like Notes to enter your blog feed so that itpulls your posts into your Page. You also want to add your URL to your emailsignature, and use the free badges and widgets Facebook provides that you canadd to your website.

You can check out http://www.facebook.com/facebook-widgetsfor those. Once you have something like this on your site, visitors can justclick on it and they will land on your Page where they can become a fan.

So, if you don't have a Page yet, head over to http://www.facebook.com/pages/create.phpand start one now. If you do have one set up, use these tips to help make yourPage stand out, get noticed, and become a helpful destination for all of yourraving Fans.

Aboutthe Author:Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches smallbusiness owners and professionals how to conquer the overwhelming aspects ofonline and social media marketing to increase business and maximize profits.For free tips on how to build profitable relationships, leverage technology andcreate your own successful online business, visit http://CommunicateValue.com

Search engine optimization (SEO) campaigns have moved far beyond simply optimizing tags, page content, and generating incoming links.

Now that Google "universal" or "blended" search has become widespread on almost every search query, a standard organic listing is competing with images, video, news, local, paid and real-time search. Now we can add social search results to the mix. These new sets of results not only deliver content that might have otherwise gone unnoticed, but also have the potential to push other, organic listings off the visible page. That means social media optimization (SMO) is now in direct competition with SEO. However, don't be discouraged. The good news is that it's often much easier to get top rankings for a blended or social search category than a highly competitive organic listing. That is, of course, if you understand how to optimize for Google Social Search.

Understanding Google Social Search
It's important to differentiate Social Search from Google's realtime search results. Real-time results are labeled "Latest results for ..." and include a scrolling results box for some queries. Alternatively, Google Social Search is labeled "Results from people in your social circle for ..." and results appear with an accompanying image (or avatar) from your social circle.

Think of Social Search as Google "Trust" Search. By personally choosing to "follow" certain friends and websites online, Google assumes that information from these sources is important, relevant and trusted by you and uses these contacts to form your social graph. Then, particular queries will return results from those in your circle — their blog posts, Twitter updates, etc. Google feels this can add yet another layer to search results and improve your overall search experience.

How does Google Determine Relevancy for Social Search?
Google claims to use a normal ranking algorithm when determining what websites to display first in Social Search results. So, page content, number of incoming links, and incoming link quality and authority are the primary ranking factors. However, expect this to change as Google continues to test and tweak Social Search results and puts more emphasis on the Direct and Secondary connections within your social circle.

Optimizing for Google Social Search
First and foremost, you must have a Google Profile that includesinformation about you, and links to websites youwant to promote. This should include links to your primarywebsite and its weblog, and social profile URL's includingTwitter, Facebook, MySpace, LinkedIn, YouTube, Flickr,Picasa, FriendFeed, Yelp, etc. In short, any active social networkprofile should be included. While some networks andtheir content will not be indexed by Google (such as Facebook),linking those profiles to your Google profile (andvice-versa) will offer a better chance of connecting withpeople through Google and, ultimately, be found in SocialSearch results.

Establish Connections within Gmail and Google Chat
While time consuming, it is worth gathering as many Gmailand/or Google Chat contacts as possible, as it will increaseyour exposure in Social Search. Unfortunately, contactsfrom other networks are not as easily imported. You can'tadd Twitter followers easily — they must be added one-byone.But you can import contacts from a CSV file, for example.Remember, not only will your contacts see you intheir Social Search results, but you have the potential to beseen by the connections-of-your-connections or friends-offriends.In short, your reach will grow exponentially as youadd connections.

Keep Content Relevant and High-Quality
Aggressively pursuing new contacts is important to SocialSearch success. However, you want to stay relevant andpost quality content. Posting low-quality, keyword-stuffedcontent will result in the same fate as usual — low conversionrates. Or, in this case, you might find yourselfbanned from your contacts' Social Search results. Remember,these results are targeted to friends and trustedcontacts. So, you want to appear as genuine and trustworthyas possible.

Social Search is Here to Stay
With the explosion of Facebook and Twitteryou can no longer ignore the enormous potentialin being social. Google wants itsshare of the social pie, so don't expect themto remain idle while Facebook and Twittertry to eat into their search market share.However, it is important to keep in mindthat Google will continue to test and tweakresults. Not every query will result in SocialSearch results, and you can expect manychanges on the results pages and to the socialranking algorithm in the future. In theinterim, get ahead of the game by optimizingyour Google Profile for Social Searchwhile competition is fairly low. It will benefityour overall social media and SEO efforts.:: by Dante Monteverde, SEO Corner Columnist at Website Magazine ::

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