How to Create Facebook Video Ads: A Step by Step Guide
By Anja Kicken Published November 23, 2015
Interested in creating Facebook video ads?
Looking for an easy-to-follow guide?
Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.
In this article you’ll discover how to design and record your own Facebook video ads.
Why Create Facebook Video Ads?
According to data from comScore, 64% of consumers are more likely to buy products after watching videos about them. You can use the power of video ads to get more leads and sales for your business.
Here are some ways to use video ads:
Introduce your brand. This can be the type of video you would normally have on your home page, in which you share your company mission and story.Give value upfront. Use a how-to or tutorial video as an ad. Or simply share great content and get people to click through to your website.Build your email list. Create a quick video introducing your free ebook or upcoming webinar.Share testimonials. If your customers record a video testimonial for you, ask them if you can use it in a video ad. This is a great way to retarget people who have visited your sales page.
For these videos, use animated text and images, a recording of yourself (or other people) or a combination of both. All of these options can work well, depending on your business and the goals for your campaign.
This article focuses on how to create your own video ad, with the goal of building your email list. Here’s an example of what this video ad might look like in a fan’s Facebook news feed.
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